Marketing Director

Job description

ABOUT DECODED

We are Decoded, the pioneers of transformative technology education. We democratise data science skills and digital mindsets. We work with businesses and governments globally to create the capabilities, cultures, mindsets and leadership urgently needed for the future of work.

Our products and methodologies have been shaped through our collaboration with some of the largest and most technologically progressive organisations in the world. We use the intelligent, ethical and creative application of technology to lay the foundations for a more productive and promising world – one with unlimited possibilities.


OVERVIEW

Decoded is looking for a Marketing Director to lead our marketing responsibilities globally and be a member of our Senior Leadership Team, sitting on the Global ExCo.

We are seeking a candidate experienced in driving significant revenue growth through digital marketing channels. You must be data driven, able to work to commercial targets and a team leader.


ACCOUNTABILITIES

    You will have accountability for the marketing across the global organisation and for the generation of high value qualified leads for our suite of digital literacy and data skills programmes.

    You will implement marketing programmes that a) generate high quality sales leads for the sales teams to then qualify and close b) that influence existing clients to commit to additional business with the Company.

    You will work closely with the Commercial Team to identify opportunities to grow our relationships with our current clients (global organisations such as HSBC, Citi, Nike and Unilever) and generate leads with target organisations and industries (spanning Finance, Retail, Technology, Telco, Healthcare and Automotive) .

    You will help to define the resources needed for Marketing at Decoded and will grow your team as we scale.


    SPECIFIC ROLE & RESPONSIBILITIES

    As Marketing Director you will be responsible for:

    • All marketing activities designed to generate new sales leads including: social media, PR, events, advertising, digital marketing etc (please note, this excludes the activity that the Commercial Team do to take leads, to qualify them and close them, and all materials specifically to support that).

    • All account based marketing programmes targeted to our existing clients, for our account management teams to convert to new sales.

    • Global product marketing campaigns, as well as brand marketing campaigns, focused on delivering the right sales opportunities to Decoded, both from new and existing clients.

    • The management of a marketing budget, including the reporting on its ROI effectiveness.

    • The ownership of key touchpoints for lead generation, including the website and company social media accounts.

    • Appointment and management of external agencies to assist the Company to deliver this marketing programme in the most effective way.

    • You will define and maintain a standard for marketing which delivers Decoded’s values of excellence, simplicity, integrity and fun.

    • Chairing the Company’s cross functional Communications Committee (CommCo).

    • Contributing to the general strategy and management of the Company as a member of the company’s Executive Committee (ExCo).


    WHAT DOES SUCCESS LOOK LIKE?

    A successful candidate will be expected to achieve the following within 12 months:

    • Delivering a marketing strategy that meets Decoded’s Commercial objectives.

    • Quantifying and setting ambitious, high quality lead generation targets.

    • Testing and validating the optimum marketing mix for delivering on these targets.

    • Generating and assessing robust cost of acquisition and ROI data to be used in the business case for increased investment in marketing.

    • Delivering on lead generation through the most efficient marketing initiatives.

    • Setting a standard of excellence, simplicity, integrity and fun across all of Decoded’s marketing touchpoints.

    • Managing all external agency relationships (including Account Based Marketing and any others appointed) to maximise value.

    • Identifying, hiring and retaining world-class talent into your team (either internal or flexible).

    • Developing talent within your team through regular objective-setting, feedback and progression cycle.

    • Operationalising clear processes for the team’s running on a day-to-day, week-to-week and quarter-to-quarter basis through relevant and focussed meetings, documentation, comms channels and reporting mechanisms.

    • Unlocking internal blockers around process, resource, budget for your team.

    • Stepping in to fill plug gaps within your team as requireD

      Requirements

      SKILLS & BEHAVIOURS

      Your performance will be measured by and driven by:

      • Striving for excellence in everything you do. You don’t accept mediocrity in yourself or the team around you.
      • Fearlessly leading people and building brilliant, collaborative and productive relationships with colleagues, clients and partners alike
      • Solving problems elegantly and creatively: “find a way or make a way”.
      • Intellectual curiosity. You are deeply passionate about the world of technology and the transformational impact that digital literacy and data skills can have for individuals and businesses.
      • Taking accountability for your own success, and the success of others.


      WHO ARE YOU?

      • You have strong experience of driving sales growth via marketing
      • You have a track record in digital marketing
      • You have worked in a B2B environment, preferably in a global capacity
      • You are highly commercial in your approach and are driven by data to achieve results
      • A strong communicator, both internally and externally
      • You are passionate about technology and learning
      • You have managed and coached your own team to deliver excellent marketing
      • Self-motivated and a problem solver who takes initiative
      • Excited to work within a small, tight-knit team who pride themselves on their efficiency and productivity
      • A team player who is eager to improve our work wherever possible and contributes to overall morale
      • Always keen to learn, improve and stretch your own knowledge, skills and behaviours


      DAY-TO-DAY

      You will be based in our London office and/or remotely from your home.

      You will be in control and responsible for your time. You plan your working day around the best outcomes for success, identifying and prioritising projects against business needs.

      To secure the right candidate for the role, we are open to discussing a weekly work commitment of less than five days.

      LEARNING & PROGRESSION

      All team members gain full exposure to Decoded learning programmes. So when it comes to future-proofing your CV, you couldn’t be better placed. In just a few months at Decoded you’ll become fluent in digital technologies and you’ll continue to refresh and refine this knowledge for the duration of your career here.

      Beyond that, we run a dedicated learning calendar to hone craft skills in teaching, management and other relevant disciplines.

      Quarterly performance reviews embedded within our culture of feedback will ensure you are recognised and rewarded for the value that you bring to Decoded.


      Apart from the above, working at Decoded means you’ll get:

      • A competitive salary and OTE incentive package
      • 28 days’ holiday per year (FTE), inclusive of the 8 bank holidays. We also close for two full weeks at Christmas, at Decoded's discretion
      • Modern, flexible and fully serviced offices at Fora
      • Company pension contributions
      • Private health care including dental, GP and hospital cover and gym discounts to help you prioritise your wellbeing
      • Travel insurance
      • A huge array of social events including themed Christmas get-togethers and a summer away day as well as monthly drinks and activities
      • Continuous learning and development through, plus bespoke training, coaching and development to allow you to reach your potential. You will be challenged with lots of responsibility and exciting projects in an environment that encourages learning, creativity, personal growth and collaboration
      • Team lunches, fresh fruit every day, drinks and snacks
      • Flexible working and working from home when you need to
      • Cutting edge software and kit, always